(i) Rising Standards of Health and Sanitation:
As the people are becoming health conscious they like to buy packed goods. The reason is that the chances of adulteration in such goods are minimised.
(ii) Self-service Outlets:
Nowadays self-service retail shops are becoming very popular, particularly in big cities. Because of this, the role of sales assistants has gone to packaging.
(iii) Innovational Opportunity:
With the increasing use of packaging more innovational opportunity becomes available in this area for the researchers.
(iv) Product Differentiation:
Packaging is helpful in creating product differentiation. The colour, material and size of the package makes difference in the perception of the buyers about the quality of the product.
