The primary packaging advantage is to protect the product in various ways, including:
Keeping products fresh longer: Many food products — from bread to cookies — stay fresher when sealed in packaging. For example, bread becomes stale in mere minutes outside of its packaging. Foods that are canned or vacuum-sealed can stay fresh on a shelf for months or even years, while they′d last only days in the refrigerator before spoiling.
Preventing breakage and wear-and-tear: like ink and perfume from evaporating. Paper becomes discolored and glue unusable when exposed to the air, but keeps for years in its packaging. Items that could be sold without packaging — like Packaging keeps fluids stuffed animals and other toys — are shielded from the dings and dirt they encounter during shipping or sitting on store shelves.
Making shipping easier: There are distinct advantages of packaging in logistics. Items that are boxed can be stacked and transported more easily than those that are loose.
Variety of materials: Manufacturers can choose from paper, cardboard, metal and many types of plastics. Metal and hard plastics offer the most protection, but paper/cardboard can provide additional protection inside the package and plastics can be molded to encase products as needed.
Packaging is a marketer′s creative canvas. It′s the ideal surface for placing marketing messages that encourage purchase, information about what′s inside, slogans and highlighting the manufacturer′s name and logo.
Some plastics are naturally clear or white and can be used as-is by simply molding into the desired shape and applying a colorful label. They can be painted elaborately, or left in their natural state to appear simplistic or "back-to-nature" as a selling point. Plain brown cardboard, for example, is sometimes used for its stark contrast to slick, brightly colored packaging.
Manufacturers have tough choices to make: whether to use materials that are the most durable or the most easily biodegraded. They aim to be good stewards of raw materials — for their own ethics, public perception or both — using no more than is necessary while making their packaging appealing and saving money to keep their product costs from increasing.
Packaging keeps products fresh, reduces breakages and makes shipping easier. It also represents an opportunity for displaying the company′s marketing messages.
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